“Economic and Strategic challenges: Is Jersey capable of being rescued?” - A response to a speech recently given by Senator Stuart Syvret

It’s probably somewhat ironic to be writing this response to Senator Syvret’s speech some 36,000 feet up in the air in a plane somewhere between Los Angeles and London. However such is the nature of this global world in which we live that my organisation’s long term survival relies on me knowing what is happening some 6,000 miles away from my home market.

I have at least assuaged some of my guilt by paying U$6.00 to an organisation called Trees of the Future (http://www.plant-trees.org/main.htm) that will go some way towards my journey being at least partially carbon neutral. Is this something we could offer to those who fly into our Islands?

That aside, what Senator Syvret had to say at the Chamber luncheon should be very seriously reflected upon by our society.

We are extremely fortunate to live in a temperate climate, with full employment and none of the uncertainties faced by many of our fellow human beings around the globe. That fortune though brings responsibilities. Responsibilities we too easily ignore when faced with the certainties of a strong economy and excellent public services.

It has always struck me as somewhat hypocritical in my industry (coffee) that we expect the countries from which we buy our products to be environmentally considerate when we blithely throw away tons of packaging material on a daily basis with sustainability being the last thing on our mind.

So when are we going to wake up and smell the coffee? If Senator Syvret is right Armageddon is just around the corner and we’re sleepwalking straight into it.

Surely it’s therefore about time Jersey, with her vast financial resources took matters into her own hands.

Energy security has to be a matter of huge strategic importance in a world already thinking past the days of cheap oil.

I’ve asked the question before but without answer, when will our planning authorities demand that all new builds have a rain water harvesting capability as a standard building requirement?

When will the use of solar panels also become part of a new build, or subsidies offered to encourage retro-fitting. When will the infrastructure be put in place by Government to encourage the use of electric vehicles?

Why aren’t businesses encouraged through grants to seek out more energy efficient methods of production?

There is so much that needs to be done and still we can barely organise the separation of household waste.

As Senator Syvret says “an entire paradigm shift is required” – not tomorrow or the day after, but today, or will it be a case of looking in our grand-children’s eyes and saying “if only…………..”?

Third wave or just new truths?

For those of you who didn’t even know that there had been a first wave let me explain.

In the very trendiest Barista parlance there have apparently been 3 “coffee waves”. The first took place in the “old days” – that’s around 20 years ago. In those days coffee simply came from a country, whether it was Colombia, Brazil, Kenya etc. By naming the country of origin this was deemed to be “specialty coffee”.

The second wave probably started around 10 years ago with the idea that within a country there were growing regions that could be differentiated – Ethiopia, one of my personal favorites instead of simply having “Djimah” coffee, a blend of various regions, now had Sidamo, Harrar and Yirgacheffe and we coffee roasters started to recognize the significant differences in flavor that each region produced.

So we come to the “third wave”, where regions have given way to individual farms – Ethical trading and fair prices paid for great quality. Baristas in some cases having a relationship with the farmer who has grown the coffee they use.

It seems quite extraordinary that such a change should take place in such a short period of time, but isn’t this the case with so many aspects of modern life – old “truths” replaced by modern “truths”.

But as a customer of mine asked me the other day; Who David is driving this change? I don’t have customers banging on my door demanding to know the name of the farmer whose coffee I just served!

So what is going on here?

I believe that we are witnessing the fallout of Globalization; the rapid dissemination of information through the Internet and a media desperate for news 24/7.

20 years ago the old “truths” held sway. Jobs were for life, international companies didn’t have to worry about exploitation – an age of innocence. The birth of the computer changed all that; the old certainties were swept away – now it’s survival of the fittest.

Middle aged bank tellers were replaced by ATMs along with so many in their position, their experience counting for nothing only cost in the world of the bean counter.

So a younger more transient and questioning workforce has emerged. No longer shackled by that old fashioned term “loyalty” – Not shackled by history, the past, only by the certainty that the only rule is that there are no rules.

A new “truth” has resulted, a more humanitarian one – a meeting of equals. In coffee a sense of unity, equity; your dedication deserves my dedication. In a room in Los Angeles at the SCAA conference the question was put, “but surely this is simply evolution?” – I believe that it’s more like revolution, a revolution of a youth seeking new “truths” because the old truths have been shown to be “lies”.