I write this blog with two trading days to go before the Christmas holiday period begins, crucial to the final sales figures of the year. So what have we seen so far?
The star performer without a doubt has been the Gaggia Evolution espresso machine. I know that there has been a lot of press on this machine, and I expected to see a large number of sales through our website, but this hasn't been the case. All our sales of this machine have been through our shop. I guess when it comes to larger ticket items customers still want to touch and feel the product, as well as being talked into buying it. Old fashioned stores haven't died out just yet!
It will be interesting to hear how people get on over Christmas with their new machines. In the past we have experienced a large number of enquiries post Christmas with customers wanting more information as to how to get the optimum performance out of their machines. I hope we have reduced this somewhat with our own help sheet which we provided for each machine sold and which can be found in a previous blog. Time will tell!
As far as coffee is concerned, the Old Brown Java has been a real hit this year. A coffee we only introduced a couple of months ago has gone down a storm. The coffee equivalent of a full blooded red wine. I tasted it the other day in a Cafetiere (French press) and was really impressed with its earthiness, base notes and pungency. Not everyone's idea of a great coffee, but if you love coffee, it's a must.
A hit on our website has been La Chocolaterie, a cafetiere for drinking chocolate. Not sure why that is, but clearly there is a demand for a method that makes a wonderfully creamy drink. Although not yet on our website, our Mexican spiced chocolate works fantastically in this format.
Finally on the tea side, a good deal of interest has been shown in Rooibos (Red bush) tea. So much so that we've currently run out of stock until after Christmas. We introduced a couple of flavoured varieties and these too have gone well. A great drink that's caffeine free.
Thank-you to all of those who have done business with Cooper & Co this year, we hope to see you again and to those who have yet to try us, you won't be disappointed.
Happy Christmas to one and all, may it be a peaceful time whereever you are.
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