Those in the Tourism industry will know that the latest glossy magazines namely "Jersey Holiday Guide" and "Pure Jersey" have recently been dispatched and are in the process of hitting the door mats (people do still have door mats don't they?) of what they hope will be potential visitors to this beautiful Island.
Now I don't know who is responsible for designing these things , but I would suggest it looks very much like a committee, oh dear!
Not being au fait with the Hotel grading system I have to tread a little carefully, however I would suggest that not a great deal of imagination has gone into the layout of the Accommodation page in the "pure Jersey" brochure.
Lets start with the "Graded Hotels" - 4*, 3*, 2* 1*, so far so good, but hey what's this we've gone back up to 5*, and then 4* again. Eulah Country House Hotel should therefore by rights be at the top of the page?
But no, if you cross reference the "Jersey Holiday Guide" advertisers list on page 112, Eulah Country house appears under "Guest Accomodation!" ah, so that's why it's not at the top of the pJ guide, but then shouldn't they appear under the pJ heading of "Guest accomodation?
La Haule manor too seem to have got trapped in this nether world as well? Didn't anybody bother to proof read this?
But of course we all know (?) the diamond grading system has been done away with, well everybody apart from the Jh guide. The Lavender Villas application must have got lost in the post! Well the Jh's post, but not you'll be pleased to hear the pJ's post!
It also appears that even the advertisers are confused. Condor Breaks.com on p.52 of pJ tells us that both Mayfair and Metropole are 2* Hotels. Didn't anyone tell them that the Metropole is now 3*? I'm not quite sure what happened to the poor old Mayfair. I have a suspicion that they too are reclassified as 3*, but still appear in the 2* section. Then again I could be wrong, couldn't I?
I could go on, as a potential visitor to this Island went on to me about these brochures, but I'd probably loose the will to live!
I have tried to be humourous in this Blog, because at the end of the day we all make mistakes. What I find though really infuriating is that this industry is really under pressure at the present time and it is vital that a professional image is conveyed to potential visitors.
A business has been hired to produce this brochure for I'm sure a considerable amount of money, surely we (the people of Jersey) are entitled to expect something better than what on the face of it appear to be schoolboy errors going out to potential customers.
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2 comments:
David - I completely agree with you. The presentation of the hotel grades in the guides is extremely confusing for the consumer. It is expected that with the introduction of a new grading scheme that there may be a couple of errors, but this is absurd.
It demonstrates the lack of communication and joined up thinking between the JHA and Tourism. Believe me there is little love lost between these two organisations for all sorts of reasons at the moment.
Hi Robert
Doesn't this sum up so much of what is wrong on this Island at the moment? In a time of huge change, rather than working together for the benefit of the Island economy,and putting personal vendettas aside, certain individuals seem determined to mortgage our future in an attempt to justify their own existence. I'd love to know who those individuals are because they should be named and shamed
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