Thursday, September 04, 2008

Bialetti Stove top espresso - keeping it simple

I had the pleasure of testing a Bialetti Mukka stove top machine the other day on behalf of a customer. For those of you who don't know these machines, it's Bialetti's attempt to replicate a Cappuccino coffee, and I guess if I'm cynical their attempt to add value to their basic machines.

My conclusion - don't bother. What has always been a simple machine to operate, namely water in bottom, coffee in middle, screw together, place on stove and wait for coffee to brew has now been overly complicated by this additional gizmo.

My experience with the foaming of the milk was the equivalent of a badly made cappuccino. Everything was too milky, the foam wasn't particularly great, and generally the whole coffee experience was quite forgettable.

Like so many businesses Bialetti have tried to complicate a very simple concept because someone in marketing has forgotten about what the machine is all about and instead persuaded R&D that cappuccino is the way forward - wrong.

What I think Research and Development should be thinking about is how do we stop the rapid deterioration of the metal in the event of the machine not be dried properly before being put away. Surely there's a coating out there that would eliminate this problem which doesn't in turn taint the great coffee taste.

These are great machines because they are so simple. Lets improve on the simplicity and not believe that improvement comes through complexity.

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