The dumbing down of making great coffee

In my previous blog I bemoaned the lack of demand for training on how to make great coffee in the food service industry.

Having further reflected on this point it's absolutely criminal because it perpetuates the downward spiral of de-skilling staff by bringing in more automation (bean to cup machines) to theoretically deliver a more consistent cup of coffee. Rubbish!

I recently went on site where a "bean to cup" coffee machine had been installed. As a coffee roaster I couldn't make one change to the settings, I was totally reliant on the engineer with his programming key. Our reputation is on the line and yet I can't do a damn thing to change things around even if I believe an adjustment is required.

Yet coffee and milk are both organic products. Their features change on a day to day basis which in turn requires the machine to be constantly monitored but how do you do this if none of the staff even have the first inkling as to what a great cup of coffee should look or taste like?!

So whatever happened to Empowerment? The buzzword used by all management consultatants? You know giving staff the information and training to be able to make informed decisions which in turn actually makes it worthwhile for them to turn up on a Monday morning?

If the Nespresso's, Lavazza's, Senseo's of this world have their way all the coffee we drink will end up being determined by some technician in an annonymous laboratory developing a 20 page spec sheet on what a strong espresso should taste like.

Why bother having different brands when the man from Nespresso knows what you'll like already?

As our lives become ever busier aren't we loosing site of what is important in life? That part of the enjoyment of living is the food and drink we consume. Preparing it, understanding its little nuances, where it comes from? Have we become so sad that we rely on boffins in labs to determine what we will enjoy?

So please all you Baristas in the food service industry, demand more knowledge from your suppliers. It will not only make your job more rewarding , but you'll also bring a smile to the face of your customer.