Training, and why it's vital to survival in business

A key part of our business is the training we provide to our Food Service customers. We provide it for free, yet many of our customers choose not to take up our offer usually with the statement that "our people know what they're doing so don't worry". The problem is I do!

I've been in the coffee industry for nearly 20 years now and not only have training techniques changed significantly in that period so have customer expectations. The sad part is that the staff who make the coffees are usually some of the lowest paid and well you know when you're churning out coffee after coffee and you're not valued you're really not going to pay that much attention to the quality of what you serving. There's that text you've got to send to your mate about tonights gig etc.

So how can business owners / managers change this attitude? Well business owners and managers have to change, they have to start to invest in their staff, but how many small business operators really do? "It's a waste of time, the turnover of staff in the industry's so big anyway"

Well if you treat people like Monkeys they'll act like Monkeys and in the end the business owner will be the biggest Monkey when the business doesn't make the returns expected.

That's why training staff is absolutely vital in this day and age where competition is so fierce. Committed people will do a better job, customers will be happier and come back for more, and guess what the bottom line will look healthier.

I can only speak for coffee, but like so many jobs I'm sure, it may sound simple to do in theory, but very difficult to do with a high level of consistency and excellence in practice.

Is the machine at the correct operating temperature? Did I overheat or underheat the milk? Why is the water racing through the coffee? The questions are endless, but if no one tells you the answers how do you have a cat in hells chance of delivering great coffees?

The most frustrating part for me as a roaster is the lack of respect this attitude of non-training shows to the people who have put a great deal of effort into the manufacture of the product. All the way from the grower, to the processor, to the roaster care will be taken only to be destroyed as it makes its final journey into the cup.

The moral is train, train and train again. You'll make a lot of people very happy!