Are you doing Good Deeds in your community?

Global warming, pandemics, third world poverty – issues of such magnitude that it’s no wonder an immediate reaction might be to pull the duvet up over our collective heads and let some much larger body such as Government grapple with the apparently untenable.

The coffee industry in which I work is a bit like that. The 2nd biggest traded commodity in the world after oil employs millions of people yet the distribution of wealth within the industry is hugely disproportionate to the physical effort expended. How then is it possible for a small business like mine to ever hope to materially change anything? The Fairtrade foundation alongside charities like Oxfam have both endeavoured to educate we the consumer whilst at the same time redistributing some of the wealth; big organisations dealing with big issues.

As a consumer though I’ve always felt that it’s a bit like being at Church and putting money in the collection plate; my conscience has been assuaged, and now I leave it to a large organisation to do good on my behalf whilst I get on with my life. Good deed by proxy.

I hadn’t really thought about the subject too hard until earlier this year when I visited Colombia with some fellow coffee professionals. Colombia is an amazing country and grows some of the finest coffee in the world. Most of the farms are small holdings and due to the steepness of the slopes on which the coffee is grown every kilo of beans is picked by hand. It’s a huge logistical effort for which the pay in western terms is paltry.

As we toured the country I found myself increasingly questioning how we value things. “How much Gold for a Rain Forest? How many Diamonds for the gnarled hands gained in a lifetime spent in coffee? and so on. Everything seems inevitably to be reduced to its monetary unit whilst our own humanity is neglected like so much loose change. One coffee farmer made us all reflect on this point. Living in a very humble farmhouse in a picture postcard setting he came out with the line, “I’m not just selling coffee, I’m selling life!”. It may sound a little corny as you read this article, but this simple line stopped us all in our tracks. Here was someone living a very uncomplicated life with all that he needed to survive around him telling us from our cosseted western perspective that it doesn’t actually get much better than this. At that moment I had to agree with him, surrounded as he was by his family.
I now move the clock forward to Atlanta, Georgia this April and the largest gathering of coffee professionals in the world – they called it “the event” – Americans never underestimating the power of hyperbole! For anyone in the coffee business though this annual event is truly inspiring.

The keynote speech is always highly anticipated and for the first time in at least a decade a true coffee insider took the stage; a man by the name of Ted Lingle, a legend in the speciality coffee industry and said by many to have been the reason behind why people talk about coffee like wine today.

His speech was a very personal one as he talked about what drove him on in the early days when faced with the huge hurdles put in place by much larger organisations not willing to change; not willing to be inclusive, but wanting to be exclusive ensuring that their slice of the economic cake continued to grow at the expense of others; blind to the fact that what they were doing was totally unsustainable.

What he found was that he started asking himself some very fundamental questions such as “why am I here?”, “what is my purpose?”, and that ultimately we can’t live our life by proxy. As he said “talk is cheap, but deeds are precious”

He took a long hard look at his own core values – what standards he found acceptable; the importance of educating people and finally what he believed was acceptable ethically. By looking deep inside himself he found the strength to combat what on the face of it were insurmountable odds.

He concluded his speech with a story about “good deeds”. How when being called to meet his maker this individual was asked if he would like to bring anyone with them to say goodbye; he asked Fame, but fame declined; he asked Fortune, but fortune too declined; he asked his friends, but they too declined; finally he asked Good deeds, and good deeds said yes. The moral of the story, that the only thing any of us will ever be remembered for is our “good deeds” all else is superfluous.

In conclusion what my journeys have shown me is that it is so easy to pull up that duvet and let someone else act on our behalf; to value that which doesn’t matter. Jersey I believe finds herself at that point right now. How do we hold on to our heritage in the face of unprecedented change? How do we hold on to community when the experiences of young and old are so different? More importantly how do we hold on to our humanity?

What is vital though is that we one and all engage with each other – it’s those “good deeds” for which we’ll all be remembered both in our community and in our world. That’s worth getting out of bed for!