Ever since I've been back from the Atlanta SCAA coffee show where I made coffee alongside the finest Baristas in the world I've concluded that this whole coffee business can drive you totally nuts!
There are so many variables in delivering the ultimate cup of coffee, no wonder so many places sell truly average drinks; yet if they're buying from us we're talking about some of the finest coffee on the market.
Water quality, machinery set up, cleanliness, the right equipment, even the weather! the list seems endless - the answer I guess is to simply educate as best you can which is why I'm putting a lot of effort into the design of the latest and first Barista coffee course at Highlands college.
I figure that if you can frighten enough people into the knowledge of what can go wrong you might actually end up raising everyone's standard. A bit of reverse psychology!
One day we'll deliver the coffee that all those people who sweat blood put into this product truly deserve.
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