Sadly despite plenty of notification from Simon the branch chairman, not one person from the 100 plus pubs across Jersey showed up. How, I ask myself will they survive in the future battles for their customers spend which will also include a Goods and Services Tax? With the amount and quality of competition increasing I fear they will be asking the question "Who moved my cheese?" as per the famous book.
So if there are any of you out there who just might be interested in the things I had to say, here is a resume.
Presentation to the Institute of Innkeepers
MAXIMIZING PROFIT OPPORTUNITIES THROUGH THE EFFECTIVE USE OF YOUR ESPRESSO COFFEE MACHINE
Why do you need to consider other sources of revenue?
Changes in Government legislation – smoking laws
Drinking and driving
Changing attitudes towards binge drinking
Health impact
Who are your customers and what are their expectations?
Retired and traditional drinkers
Younger generation of pub goers
Greater female participation
The younger generation will expect –
Cleaner environment
Healthier drink options
Good quality and good choice of beverages
Ethical issues
WHO ARE YOUR COMPETITORS?
Other pubs and specialist bars, e.g. cocktail bars
Coffee shops
Informal restaurants
What difference then can a properly used espresso machine make to your business?
1. Drink range
COFFEES –
A full range of Espresso based drinks – this means Americanos, Cappuccinos, Lattes etc.
A full range of the above in a decaffeinated version –
A full range of Liquor Coffees
TEAS –
Traditional English Breakfast tea
Herbal Infusions
Fruit flavoured teas
CHOCOLATE –
Drinking chocolate
HOW TO DELIVER PREMIUM QUALITY AND GREAT PRESENTATION
1. Proper staff training
– Do your staff know what the various drinks should look like?
– Do they care? – We offer tours around our factory
– Which drinks are served with milk, which not
Presentation
- Are you using the right cups, what are the right cups?
Promoting your offering
- Tea / Coffee menu
- Specials of the day
- Drink and food offering
Equipment properly maintained and cleaned – money well spent
MAXIMIZING PROFIT OPPORTUNITIES THROUGH THE EFFECTIVE USE OF YOUR ESPRESSO COFFEE MACHINE
Why do you need to consider other sources of revenue?
Changes in Government legislation – smoking laws
Drinking and driving
Changing attitudes towards binge drinking
Health impact
Who are your customers and what are their expectations?
Retired and traditional drinkers
Younger generation of pub goers
Greater female participation
The younger generation will expect –
Cleaner environment
Healthier drink options
Good quality and good choice of beverages
Ethical issues
WHO ARE YOUR COMPETITORS?
Other pubs and specialist bars, e.g. cocktail bars
Coffee shops
Informal restaurants
What difference then can a properly used espresso machine make to your business?
1. Drink range
COFFEES –
A full range of Espresso based drinks – this means Americanos, Cappuccinos, Lattes etc.
A full range of the above in a decaffeinated version –
A full range of Liquor Coffees
TEAS –
Traditional English Breakfast tea
Herbal Infusions
Fruit flavoured teas
CHOCOLATE –
Drinking chocolate
HOW TO DELIVER PREMIUM QUALITY AND GREAT PRESENTATION
1. Proper staff training
– Do your staff know what the various drinks should look like?
– Do they care? – We offer tours around our factory
– Which drinks are served with milk, which not
Presentation
- Are you using the right cups, what are the right cups?
Promoting your offering
- Tea / Coffee menu
- Specials of the day
- Drink and food offering
Equipment properly maintained and cleaned – money well spent
That's it in a nutshell. I hope the above is of benefit to any young budding Innkeeper who is keeping his or her eye on the cheese.
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